Market Discovery

Accelerate your entry to the German market with our program for international startups!

Date:

Bootcamp (Online): 15. – 29.07.2026 (4 days) 

Masterclass (in Mannheim or Heidelberg): 28. – 30.09.2026

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Expand to one of Europe´s economically strongest areas

While entering a new market can be exciting and open up many opportunities, it can also be challenging. International expansion is an important step, and we’re here to support you. The Market Discovery program has been specifically designed for international startups looking to enter the German market.

Market Discovery is conducted in collaboration with the Up2B Accelerator. The program combines group sessions for all participants with individual, parallel workshops. Tech startups receive targeted support from the Up2B Accelerator, and life science startups receive targeted support from us, the LSA.

The program is divided into two parts: Bootcamp & Masterclass

Bootcamp

Over the next three weeks, we’ll guide you through four digital workshops: July 15, 21, 23, and 29.
Goal: To determine whether the German market is the right next step for your startup.

Content:

Market and regional overview

International strategies & sales processes

Identifying potential customers and initial contact opportunities

By the end of the bootcamp, you’ll know exactly which customers are of interest to your startup and how you can reach them.

Masterclass

The masterclass takes place over three days in Heidelberg and Mannheim and gives you the opportunity to get to know the region and its life sciences ecosystem firsthand.

Content & Benefits:

A strong network of life science companies and research institutions

Insights into regional innovations and development processes

Exchange with experts during speed-dating sessions and input sessions

We’ll guide you through the program and show you the region, its culture, and way of life.

What Market Discovery offers you

Meet potential clients

Join coaching & workshops with experts

Get access to the German market

Apply Now

Agenda 2026

Bootcamp (Online)
15.07
Why Germany, Why Baden-Würrtemberg?
Industrial strength meets innovation – is 
this the right next step for your startup?
21.07
How to work with German B2B customers
What German business customers expect - and 
how to build trust and tactation
23.07
Finding your Place - local positioning
Where and how your solution fits into 
the German market
29.07
How to speak to customers - pitching 
How to approach and convince German 
industry customers
Masterclass (in Mannheim or Heidelberg)








28.09




Landing & Legal Basics 


Kickstart Your German Expansion








29.09




Market Fit & Messaging
Understand the Market. Sharpen Your Pitch




30.09




Connections & Customers
Meet the Market. Win Your First Clients


Your startup, your next step:​​


​
Apply now 
for Market Discovery!
Apply Now
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